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On October 23, 2021, local real estate agents and community members came together for a day of fun and friendly competition at the annual Pins and Pedals Bowling fundraiser to benefit children’s and family charities.

Pins and Pedals has partnered with Royal Scot Golf & Bowl for Bowl-A-Thon, and this year they’ve added a special Trunk-or-Treat for kids. Twenty-one teams signed up to go bowling and approximately 500 people showed up for music, food and drink, a raffle, a silent auction and a costume contest.

All funds from the event went directly to Child and Family Charities which “provides a full spectrum of support to more than 15,000 children, youth and families each year in the Central Michigan area.” The primary mission of the non-profit organization is “to empower and support children, families, and individuals as they evolve and grow in a changing community.”

REALTOR® Linda Ellsworth-Moore with Coldwell Banker Hubbell BriarWood founded Pins and Pedals with her husband, REALTOR® Denny Moore. She says this year’s event was more important than ever because the local need has never been greater.

“The past two years have been difficult and child and family charities have seen a dramatic increase in referrals,” she said. “Events like this allow them to expand their reach and continue to do the good work they do every day for so many people right here in the Lansing area.”

The event was made possible with the support of generous community sponsors, including title sponsor, Coldwell Banker Hubbell BriarWood, and others like Tri-County Title Agency Michigan, Mr. & Mrs. Munchbach, Dart Bank, Sam’s Club, Allied Morse Moving, Maloney Carpet One, PFCU, Simplified Tax and Accounting Services, Doty Agency, Inc., Magna-Dry, The Hershey Company, McNamara Home Inspections, REALTOR® Amie Brown, etc.

Moore says she couldn’t have put on the event without the help of her Pins and Pedals committee, which includes Stephanie Holly, Amie Brown, Bobbie Jo Williams, Darin Rogers, Terrie MacNicol, Lana Baker, Sherree Zea, Emiliy Marsh, Miriam Olsen, Brecken Terry and Carrie Peters.

In addition to the annual Bowl-A-Thon, Pins and Pedals also hosts an annual bike drive for children’s and family charities, accepting donations throughout the year. This initiative has always been important to Ellsworth-Moore because “it’s a simple gift that can have a lasting impact on a child”.

“Some kids come to the organization with next to nothing of their own, so when they’re given a bike, it gives them ownership of something special. It gives them a sense of freedom, gives them a certain identity, helps them to build their confidence and help them start the healing process,” she said.

The Moores founded Pins and Pedals over 16 years ago, and since then they’ve raised over $410,000 and hundreds of bikes for children’s and family charities. Pins and Pedals also partners with Coldwell Banker Hubbell BriarWood during Christmas for the Gifting Tree initiative, which provided more than $3,000 in gifts last year to local children. And recently, the Moores continued their giving, donating $1,000 to the new “universally accessible” playground being built at Riverfront Park.

Over the years, the Moores’ work has caught the attention of many in the industry. In 2020, they won the Good Neighbor Award from the Greater Lansing Association of REALTORS® and the Michigan REALTORS®. And in 2021, they were among 10 finalists nominated for the National Association of REALTORS® Good Neighbor Award. Although they did not walk away with the title, they did receive an honorable mention as well as a “Web Choice Favorite” award, winning $3,750 in grant money for their charity. The Good Neighbor Awards “recognize Estate Agents® who have an extraordinary impact on their communities through their volunteer work”.

“We were honored to be nominated alongside some very deserving estate agents who are all doing amazing things within their communities,” said Ellsworth-Moore. “We just hope our work continues to grow and perhaps inspires others to get involved and give back.”